Social Enterprise Marketing Toolkit

 

Developed in collaboration with Vancouver's Enterprising Non-Profits, the Social Enterprise Marketing Toolkit has been designed to bring fundamental, but tailored marketing theory to social enterprise practitioners here in British Columbia and further afield.

The Toolkit consists of five videos and a collection of accompanying worksheets (click here to download) that viewers can use to begin applying some of the lessons directly in their social enterprise planning, launch and management.

We launched the Social Enterprise Marketing Toolkit at the November 5 Social Enterprise Meetup in Vancouver. It is a 'beta' offering—meaning that we're hoping for users' feedback so we can adapt and enhance the Toolkit, its contents and the associated exercise to make them as useful and valuable as possible. Please contact us with your feedback.

 

 Module 1: Introduction

 

 

Module 2: Essentials – Part 1

 

 

Module 2: Essentials – Part 2

 

 

Module 3: The Medium & The Message

 

 

Module 4: Gauging Success