Approach

We deliver brand, communication and fundraising strategy. We draw inspiration from those who have a vision of a world made better by their organizations.

We have worked with organizations of every imaginable size—from grassroots startups and not-for-profits, to international corporations, government agencies and NGOs. Our clients bring their mission-specific expertise and a desire to do more with their momentum, while we deliver the clarity, creativity and know-how to drive success. We can be 'lean and mean' when necessary, or create a movement that reaches around world.

Whether we're working with a for profit company or a not-for-profit or NGO, our approach is tailored to different stages of growth, experience and development.

Brand & Communication Strategy Brand & Communication Strategy is about developing an authentic and compelling competitive advantage, and delivering that promise in every aspect of the organization. Services Include: • Brand Definition & Positioning Strategy • CSR Partnership Development • Communication Strategy & Planning • Identity Development • Advertising, Appeals & Promotions • Web Strategy & Development • Environment Design & Development • AVID Brand Leadership Workshops™ • Stakeholder Engagement Strategy & Planning • Brand Immersion Workshops™ • Brand Experience Analysis & Strategy • Brand Champion Program		Our approach is highly collaborative. We work with our clients to develop principles-driven leadership, effective communication strategies and campaigns, and engaging experiences. We balance proven methodology with inspired creativity and real-world urgency. Brand & Communication Strategy should never be a standard formula or a series of easy checkboxes, but there is a process... We find a great story. We work with founders, executives, and other leaders to define an authentic and compelling vision for their organization, and more importantly, define plans to build it. We tell a great story. Through standout strategy, design and project implementation, we propel our clients’ brands both to short term gains and sustainable performance. We keep the story growing. We continue to work with our clients and their teams, driving brand experiences that earn trust and build loyalty. We capture momentum and leverage the logical evolution of the organization.

Fundraising Strategy Octopus Strategies will unlock the potential in your database and bring your message to new, lucrative audiences. Services include: • Budgeting • Audience profiling • Database audits • Donor and financial forecasting • Channel identification • Testing models • Donor journey planning • Creative development and execution for all online and offline channels • Post campaign analysis • New product development		Fundraising Strategy is essential. Increasing your volunteer database, lobbying the Government for change, and meeting ambitious goals start with raising the funds to support your important work. Octopus Strategies identifies how best to approach people and businesses for support, optimizing timing, messages and appeal. With our experienced understanding of the numerous variables at play, we identify the messages that motivate donors to increase their lifetime value and commitment. We define new and existing audiences for maximum impact. We examine databases and current donor plans to determine unrealized potential. We develop acquisition, donor retention and cross engagement strategy. We focus attention on donor journeys and the constant need for testing, validating, analyzing and adjusting each campaign. Whatever your goals, we will work in partnership with your team to get the most from your donor relationships.